Challenge
The existing app/web experience made it difficult for users to quickly browse movies and complete bookings. The interface lacked clear structure, causing confusion during seat selection and checkout. Additionally, the onboarding flow did not effectively guide new users, making it harder for them to understand how to use key features.
Results
The redesigned experience improved overall usability and clarity across the booking journey. Users were able to navigate the app more easily, with a smoother onboarding and simplified ticket purchasing flow. The updated interface also enhanced engagement by making movie discovery and seat selection more intuitive.
35%
25%
80%
