Challenge
Users found it difficult to understand and compare telecom services due to dense information and inconsistent layout structure. Key offerings such as data plans and promotions were not clearly highlighted, making decision-making more difficult. The website also lacked a clear content hierarchy, which affected overall usability.
Results
The updated design simplified how users explore telecom services and plans, making information easier to understand and compare. A more structured layout and improved visual hierarchy helped guide users toward key actions while reducing cognitive overload.
60%
25%
80%
